BBC Sports - "The Tapestry"

BBC Creative

BBC Creative London, Reino Unido

Premios

10619

Marca: BBC Sports
País: Reino Unido

Anunciante: BBC

Título	The Tapestry
Agencia	BBC Creative
Campaña	Fifa World Cup 2018
Anunciante	BBC
Marca	BBC Sports
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Programas y cadenas de televisión y radio
Sinopsis	The BBC's coverage of the World Cup was promoted with the world’s first fully embroidered ad, as well as a seven metre long tapestry that hung in the National Football Museum. The campaign helped the BBC set UK viewership records. This animation to promote the BBC's World Cup coverage was actually the world's first embroidered ad. It was also a tapestry that hung in the National Football Museum. All legendary events deserve a tapestry. Is it possible to create an animation out of embroidery? It certainly is, as this animated masterpiece to promote the BBC's World Cup coverage shows. The tapestry was also hung in the National Football Museum.
Medio	Televisión
Duración	72 seconds
Empresa de creación sonora	Factory Studios
Brand Manager	Marc Jones
Marketing Lead	James Parry
Marketing Manager	John Sprott
Marketing Communications	Helen Worsey
Director creativo	Tim Jones
Director creativo	James Cross
Productor	Liz Dolan
Director ejecutivo de creación	Aidan McClure
Director ejecutivo de creación	Laurent Simon
Diseñador	Luke Carpenter
Director de proyectos	Loretta Ramkissoon
Miembro del equipo creativo	Edward Usher
Miembro del equipo creativo	Xander Hart
Head Of Planning	Mike Lean
Head of Design	Laurence Honderick
Production Coordinator	Emma Hamilton
Media Planner	David Wheadon
Productora	Blinkink
Productor ejecutivo	Bart Yates
Realizador	Nicos Livesey
Productor	Alex Halley
Compositor de música	Alex Baranowski
Intérprete / Actor	Sir John Tomlinson
Sound Designer	Mark Hills
Sound Designer	Anthony Moore
Productor de sonido	Lucy Spong