UN Women France / Sistafund - "InMySeat"

BETC Paris

BETC Paris Pantin, Francia

Premios

1402

This ad is part of the ACT Responsible Collection

Marca: UN Women France / Sistafund
País: Francia

Anunciante: United Nations Women

Título	InMySeat
Agencia	BETC Paris
Campaña	InMySeat
Anunciante	United Nations Women
Marca	UN Women France / Sistafund
Fecha de primera difusión/publicación	2023 / 3
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	In 2023, 49% of the working population in France are women. But in the tech industry, they only represent 20% of employees. The reason? The lack of visibility of female role models. These models do exist, but they are hard to find. Especially on LinkedIn, the tech industry's favorite platform.UN Women France and Sistafund, gave women in tech the visibility they deserve to inspire the next generation, by organizing the biggest LinkedIn profiles hijack ever made : InMySeat. The most followed French executives on Linkedin, swapped their profiles with inspiring women in tech to highlight their careers and achievements.
Medio	Interactivo
Brand Manager	Tatiana Jama
Agency Manager	Mercedes Erra
Agency Manager	Catherine EMPRIN
Agency Manager	Emmanuelle DE-MONTESSON
Agency Manager	SYLVIE GEIGER
Agency Manager	Jeanne Libfeld
Agency Manager	Pierrick Jegou
Agency Manager	Laetitia Bernard
Responsable de la creación	Stéphane Xiberras
Director ejecutivo de creación	Antoinette Beatson
Director creativo	Matthieu Bouilhot
Director artístico	Marie Glotin
Responsable de conceptos / redactor	Gilliane Hellstern
Planificador de cuentas	Claire Bayet
Traffic Director	Anais Grelet
Productor	Fanny Perier
Brand Manager	Céline Mas
Brand Manager	Catherine Reichert
Brand Manager	Amélie Cabon
Illustrator	Macrine Bateman
Motion	Laurent Ferry