| Título | Lost Purse |
| Agencia | Leo Burnett Chicago |
| Campaña | The Allstate Foundation |
| Anunciante | Allstate Foundation |
| Marca | Allstate Foundation |
| Fecha de primera difusión/publicación | 2017 / 6 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse. The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?” |
| Medio | Web Film |
| Duración | |
| Montaje | Whitehouse Post |
| Director ejecutivo de creación | Mikal Pittman |
| Director ejecutivo de creación | Jon Wyville |
| Director ejecutivo de creación | Dave Loew |
| Director creativo adjunto | Donna Foster |
| Director creativo adjunto | Kristen Schwanz |
| Responsable de la producción | Veronica Puc |
| Group Executive Producer | Denis Giroux |
| Productor | Leah Karabenick |
| Music Producer | Alec Stern |
| Director de cuentas | Kaitlyn Nolan |
| Communications Director | Lynsey Elve |
| Strategy Director | Ariel Tishgart |
| Jefe de cuentas | Lily Merritt |
| Productora | Rival School Pictures |
| Productor ejecutivo | James Blom |
| Realizador | Andrew Lane |
| Director de fotografía | Megan Donnelly |
| Productor delegado | Chris Lettley |
| Montador | Matthew Wood |
| Assistant Editor | Steve Kroodsma |
| Postproducción | Lauren Connolly |
| VFX & Color | Filmworkers |
| Colorista | Jeff Altman |
| Efectos especiales | Jeff Charatz |
| Postproducción | Derek Goldsmith |
| Estudio de grabación | Another Country |
| Recording Studio Executive Producer | Tim Konn |
| Sound Engineer | John Binder |
| Música | Nylon Studios |
| Compositor de música | Lydia Davies |
| Ejecutivo de cuentas | Eva Glas |