Bacardi - "Damsun – In the Moment"

BBDO New York

BBDO New York New York, Estados Unidos

Premios

10154

Marca: Bacardi
País: Estados Unidos

Anunciante: Bacardi

Título	Damsun – In the Moment
Agencia	BBDO New York
Campaña	Damsun – In the Moment
Anunciante	Bacardi
Marca	Bacardi
Fecha de primera difusión/publicación	2019
Sector Empresarial	Bebidas alcohólicas
Filosofía	“In the moment” by Damsun is a music video produced as part of a Bacardi competition to find new Caribbean artists. This track was the overall winner and the music video was produced and paid for by Bacardi. The video tells the story of an overworked middle-aged couple who run a Caribbean restaurant in NYC. Tensions run high between the couple as orders flood in. But when the Damsun track plays on the radio they both become entranced by the beat, and “in the moment” they forget their troubles and let loose with dance through the restaurant together.
Medio	Interactivo
Duración	240 seconds
Chief Creative Officer Worldwide	David Lubars
Responsable de la creación	Greg Hahn
Director ejecutivo de creación	Danilo Boer
Director ejecutivo de creación	Marcos Kotlhar
Director creativo	Marcus Johnston
Director creativo	Jim Connolly
Head of Integrated Production	David Rolfe
Productor ejecutivo	Sofia Handler
Productor ejecutivo	Michael Gentile
Producer	Andrew Osborne
Producer	Michael Woodall
Music Producer	Julia Millison
Production Company	BBDO Studios
Editing Company	Cut and Run NY
Artist	Damsun NA
Director	Lawrence Chen
Studio Producer	AJ Rowe
Studio Producer	Luke Butler
Line Producer	Jonathan Hsu
Assistant Director Producer	Jeff Reagan
Director de fotografía	Tinx Chan
Editor	Chris Hilk
Post Producer	Eytan Gutman
Project Manager	Noreen Masih
Account Team	Steven Panariello
Account Team	Josh Goodman
Account Team	Meghan Wood
Account Team	Nora Stanton
Group Planning Director	Jessica Strode
Communications Planning Director	Steve Panawek
Communications Planning Director	Jen Leung