Título | Racist Dinosaur |
Agencia | Quiet Storm |
Campaña | Make Racism Extinct |
Anunciante | Create Not Hate |
Marca | Create Not Hate |
Posted | Octubre 2020 |
Sector Empresarial | Derechos Humanos |
Filosofía (Lengua original) | Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media. ‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society. |
Medio | Web Film |
Duración | |
Productora | Ridley Scott Creative Group |
Creative Agency | Ridley Scott Associates |
Responsable de conceptos | Jet Harris |
Responsable de conceptos | Le’vaughn Smith |
Productora | The Red Brick Road |
Productora | The Mill London |
Agency | Quiet Storm |
Contribuciones agencia | Engine UK |
Contribuciones agencia | Love or Fear |
Agency | Create Not Hate |
Youth outreach | Merton Council |
Media Agency | Total Media |
PR Agency | persuasion communication |
Director creativo | Matt Davis |
Creative Lead | Rania Robinson |
Creative Lead | Trevor Robinson |
Miembro del equipo creativo | Ted Smith |
Miembro del equipo creativo | Jack Bradley |
Postproducción | Matthew Squires |
Postproducción | Kwok Fung Lam |
Postproducción | The Mill London |
Director de proyectos | Summer Rozenbroek |
Director de proyectos | Chris Muirhead-Hernandez |
Youth Outreach | Mellisa Stewart |
Youth Outreach | Elaine Smith |
Mentor | Marley Muirhead |
Mentor | Chris Medford |
Mentor | Doug Redfern |
Mentor | Michael Arthey |
Mentor | Billel Labjaoui |
Mentor | Charlie Hallam |
Mentor | Paul Jordan |
Mentor | Dave Dye |
Mentor | Seb Jamous |
Mentor | Seb Jamous |
Media Placement | Mihir Haria-Shah |
Media Placement | Kashif Dalvi |
Media Placement | Liz Kilduff |
Idea Creation | Finton Hurst |
Idea Creation | Mariana Gonzalez |
Miembro del equipo creativo | Kai Hsiung |
Miembro del equipo creativo | Luke Scott |
Miembro del equipo creativo | Greg Fay |
Miembro del equipo creativo | Harry Iddon |
Miembro del equipo creativo | Chloe Haggag |