Sun Lolly - "Don’t Be Perfect, Be Present"

The Twenty

The Twenty Copenhagen, Dinamarca

1048

Marca: Sun Lolly
País: Dinamarca

Anunciante: CO-RO A/S

Título	Don’t Be Perfect, Be Present
Agencia	The Twenty
Campaña	Don’t Be Perfect, Be Present
Anunciante	CO-RO A/S
Marca	Sun Lolly
Fecha de primera difusión/publicación	2022 / 7
Sector Empresarial	Golosinas y turrones
Filosofía	“It’s easy to forget that everything on social media is curated, and you start comparing yourself”, this is the view of a Danish parent featured in Sun Lolly’s new campaign, which questions the unrealistic parameters set via curated instagram images of perfect families. To mark National Parenting Day on 24 July - and to follow up on last year’s brand positioning campaign, the 40-year old Scandinavian freeze-at-home ice lolly brand Sun Lolly have launched an emotional brand activation featuring real parents reflecting on their experiences of parenthood.
Medio	Televisión
Duración	280 seconds
Founder	Thomas Bjerg
Chief Executive Officer (CEO)	Thomas Bjerg
Founder	Farah Dib
Director creativo	Farah Dib
Director artístico	Lea Brisell
Director artístico	Ioana Lahr
Miembro del equipo creativo	Sigrid Egedahl
Miembro del equipo creativo	Mads Alexander Nielsen
Productor de la agencia	August Rein
Strategist	Louise Brandt
Productora	mellow CPH
Realizador	Thor Zing Lodberg
Productor de la productora	Christopher Jermiin Anker
Director de fotografía	Sebastian Bjerregaard
Assistant Director	Oona O'hagen
Camera Assistant	Adam Ullstrøm
Productor delegado	Simone Ballan
Jefe de decorados	Josefine Else Larsen
Gaffer	Johan-Kristian Sandmark
MUA	Ida-Laura Jacobsen
Set	Anders Toft
Montador	Alexander Lissalde
Colorista	Emil Brandt