| Título | All things beautiful come from nature |
| Agencia | Wieden + Kennedy |
| Campaña | WASO Launch Film |
| Anunciante | Shiseido |
| Marca | Shiseido |
| Fecha de primera difusión/publicación | 2017 / 7 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Lema | All things beautiful come from nature. |
| Sinopsis | Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| Filosofía | CAMPAIGN CONCEPT: WASO believes that no matter who you are, if you’re true to ytheirself you are beautiful; simply because you come from nature. EXECUTION: They juxtaposed and combined the classic and breathtaking landscapes of the wilderness with the modernity of youth. The contrast of these timeless, dramatic vistas with confident, colorfully, stylized millennials will create a strikingly simple portrait that is a uniquely ownable aesthetic to WASO. They provided a visual toolkit for each product. Each toolkit will consist of ftheir different components: a wide portrait hero shot, a close-up portrait, an ingredient shot, and a product shot. These assets can then be used in a number of combinations across a range of media. Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| Problema | WASO: Introducing WASO, a new and distinctive product from Shiseido– designed for Millennials, crafted with authenticity. WASO products are inspired by the “washoku” philosophy, which is about bringing out the potheyr of minimal natural ingredients. IDEA: Their target audience–millennials–don’t believe in a singular definition of beauty. And neither do they. They believe that no matter who you are, if you’re true to ytheirself, you are beautiful, simply because you come from nature. They have launched WASO by creating a campaign which reminds their audience of this and in doing so celebrates their individuality and confidence. CHALLENGE: Their challenge was to find a simple voice for WASO, that is in tune with this millennial’s POV on beauty. |
| Medio | Interactivo |
| Duración | |
| Mercado | Canadá |
| Director ejecutivo de creación | Tota Hasegawa |
| Director ejecutivo de creación | Mike Farr |
| Director creativo | Azsa West |
| Director artístico | Sara Phillips |
| Responsable de conceptos / redactor | Rebecca Pottinger |
| Strategy/Planning | Irina ToneHidemi Takeuchi |
| Productor de la agencia | Kana Wakabayashi |
| Productor de la agencia | Kosuke Sasaki |
| Director de producción | Abby Marten |
| Director de producción | Yoko Onodera |
| Diseñador | Ayano Takase |
| Communications Planning Director | Justin Lam |
| Responsable de cuentas de agencia | Yoshiko Amano |
| Responsable de cuentas de agencia | Kensuke Suemasa |
| Responsable de cuentas de agencia | Kayoko Kinjo |
| Responsable de cuentas de agencia | Karen Peng |
| Responsable de cuentas de agencia | Kyoko Aihara |
| Responsable de cuentas de agencia | Kentaro Hayashi |
| Impresión | Key Visual |
| Fotógrafo | Viviane Sassen |
| Print Producer | Simone Takasaki |
| Productor de la agencia | Marni Beardsley |
| Talento | Jenny Choi |
| Talento | Amalie Rose |
| Talento | Elliott Jay Brown |
| Talento | Torraine Futurum |
| Talento | Lotte Van Nort |
| Director / Editor | Julian Klincewicz |
| Realizador | Dvein |
| Realizador | Espaday Santacruz |
| Productora | Blinkink |
| Productor ejecutivo | Bart Yates |
| Productor | Benjamin Lole |
| Director de producción | Alberto Lopez Garrido |
| Director de fotografía | Juan Santacruz |
| Director of Timelapse | Tulio Ferreira |
| Focus Puller | Alvaro Rodiguez |
| Camera Assistant | Leticia Iniesta |
| Video | Hugo Dominguez |
| Gaffer | Nacho Ortiz |
| Grip | Vicente |
| Production Coordinator | Paloma Espinos |
| Assistant/Runner | Barbara Gonzalez |
| Assistant/Runner | Irene Sanchez |
| Director artístico | David Diez |
| Art Assistant | Mireia Soto |
| Modelista /Maquestista | Alejandro Bravo |
| Modelista /Maquestista | Carlos Delgado |
| Productora | Analog |
| Grade | Dirty Looks |
| Colorista | Steve Bearman |
| Música | IVAN LLOPIS |
| Sound Designer | IVAN LLOPIS |
| Post-production Supervisor | Dave Burton |
| Montador | Maria Anton |
| Landscape Designer | Ana |
| Robots | Universal Robots |
| Cinematografia | Tulio Ferreira |
| Talento | Irie Jean Calkins |
| Productora | Project Bumper Video |
| Productora | On The Road Films |
| Realizador | Junji Kojima |
| Cámara (persona) | Masami Naruo |
| Director artístico | Ayano Takase |
| Responsable de conceptos / redactor | Victoria Trow |
| Productora | TeeVee Graphics Inc. |
| Productor de la productora | Takamasa Araki |
| Jefe de iluminación | Wada |
| Cámara (persona) | Eriko Kimura |
| Camera Assistant | Yoshimori Azadu |
| Make-Up Artist | Katsuya Kamo |
| Make-Up Artist | mgr mitsu |
| Montador | Yujiro Izumi |
| Compositor | Fuminori Tsunakawa |
| Productor de la agencia | Kyoko Aihara |
| Web designer | RaNa design associates inc. |
| Web Producer | Masaki Endo |
| Movie Production | Kosuke Sasaki |
| Equipo de producción digital | Joaquin Zuluaga |
Más creaciones
VER TODOProject Skate
- MARCA:
- AGENCIA:
- Google Brand Studio APAC
No B.S.
- MARCA:
- RXBAR
- AGENCIA:
- Wieden + Kennedy