Título | Live departures board |
Agencia | Mother London |
Campaña | Trains, now on Uber |
Anunciante | Uber |
Marca | Uber |
Fecha de primera difusión/publicación | 2023 / 11 |
Sector Empresarial | Transportes, viajes y turismo |
Filosofía | Did you know you can book not only cars on the Uber app, but trains too? In this new campaign the worlds of Uber and trains collide, as we make use of well-known behaviours and language synonymous of everyone’s Uber experience to deliver comedic, witty TV spots adding an Uber twist to the world of trains. Outdoor and station takeover play with Uber’s language and iconography too, further strengthening the new connection between Uber and trains. |
Medio | Digital Billboard/Poster |
Duración | |
Postproducción | Electric Theatre Collective |
Sonido | Factory Studios |
Realizador | James Rouse |
Strategist | Matt Sadler |
Director creativo | Oli Rimoldi |
Director creativo | Anthony Montagne |
Productor | Sam Rendle Short |
Diseñador | Talveer Uppal |
Diseñador | Teresa Goncalves |
Account Management | Fran Suffling |
Miembro del equipo creativo | Georgia Armstrong |
Miembro del equipo creativo | Liy Grant |
Production Director | Benjamin Waters |
Account Management | Marina West |
Strategist | Lucy Allen |
Diseñador | Mike Mercer Brown |
Diseñador | Megan Wear |
Diseñador | Barbara Baraldi |
Montaje | Work Editorial |