| Título | Predictive Tweets |
| Brief | For one very important day, Ford could see the future — or so they made us believe. One week before the 24 hours of Le Mans race, Ford created a twitter account and tweeted every possible scenario that could happen during the race — amounting to more than 10 thousand tweets. During the live race, the brand deleted everything that did not come to pass, leaving only the real events. Then Ford made the account public and tweeted about its astonishing predictive skills. The message: with Ford’s predictive technology, nothing is unpredictable.
Ford can see the future...or so they made us believe. One week before the 24 hours of Le Mans race, Ford tweeted every possible race scenario from a private account, totalling more than 10 thousand tweets. On race day, the brand deleted everything that did not come to pass, leaving only the real events. Once the account went public, the brand tweeted about its astonishing predictive skills. The message: with Ford’s predictive technology, nothing is unpredictable. |
| Agencia |
GTB
|
| Campaña |
Predictive Tweets
|
| Anunciante |
Ford France
|
| Marca |
Ford
|
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| Posted | Noviembre 2017 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Problema | Sólo para suscriptores |
| Medio |
Interactivo
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| Advertising Agency |
Ogilvy Paris
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| Director creativo |
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| Director creativo |
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| Director creativo |
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| Director creativo |
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