| Título | The Shortcut Billboards |
| Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
| Agencia | Serviceplan Group |
| Campaña | The Shortcut Billboards |
| Anunciante | BMW |
| Marca | MINI Connected |
| Posted | Noviembre 2018 |
| Sector Empresarial | Automóviles compactos y pequeños |
| Sinopsis | Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead. |
| Medio | Ambient |
| Productora | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner, Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| Managing Partner | Christina Antes |
| Director de cuentas | Konstanze Kliesch |
| Responsable de cuentas de agencia | Valentyna Fomina |
| Director creativo | Luitgard Hagl |
| Responsable de conceptos / redactor | Kornelia Szatko |
| Director artístico | Michael Lux |
| Junior Art Director | Pascal Plaumann |
| Managing Director | Ewald Pusch |
| FFF Producer | Jochen Hirt |
| Freelance Producer | Norbert Henning |
| Chief Executive Officer (CEO) | Ben Foehr |
| Realizador | Stephan Telaar |
| Responsable de la producción | Hakan Çırak |
| Productora | It's us Media Berlin |
| Productor delegado | Karina Kirschner |
| Production Assistant | Omid Mirnour |
| Production Assistant | Johanna Katz |
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