One Night in Mexico - "Up Your Taco Game 30""

The Works

The Works Sydney, Australia

13787

Marca: One Night in Mexico
País: Australia

Anunciante: Goodman Fielder

Título	Up Your Taco Game 30"
Agencia	The Works
Campaña	Up Your Taco Game
Anunciante	Goodman Fielder
Marca	One Night in Mexico
Fecha de primera difusión/publicación	2017 / 9
Sector Empresarial	Pre-cocinado / Comida preparada deshidratada
Sinopsis	Australians are being urged to up their taco game in a new ad from One Night in Mexico. It is the first ad from the brand promoting its range of taco meal kits from Goodman Fielder. The ad is set to Run-DMC’s classic hip hop track ‘It’s like that’ and shows a group of people breaking it down while making tacos. The launch campaign is the first from The Works for One Night in Mexico by Goodman Fielder. Damian Pincus, founder and creative partner at The Works says: “Australians love of Mexican food is outpacing traditional family mealtime favourites and One Night in Mexico is a new alternative for those seeking a contemporary taste of central America. It’s a privilege to be given the opportunity by Goodman Fielder to launch this brand into market and this campaign encourages Aussies to up their taco game in modern and cliché-free way.” One Night in Mexico is one of the main sponsors of The Bachelorette this year and will be integrated into the show. Kinda Grange, general manager for Goodman Fielder grocery adds: “We're very proud to launch this Australian innovation into Mexican Foods. One Night In Mexico was created after seeing an opportunity to bring the exciting, fresh and delicious food experience found in modern Mexican restaurants today into the grocery store, and help make it easy for anyone to make and enjoy at home. We believe One Night In Mexico offers a great way to up your taco game, and enjoy a fresh new take on Mexican at home.”
Medio	Televisión
Duración	30 seconds
Banda Sonora	Run DMC ‘It’s like that’
General Manager	Kinda Grange
Marketing Manager	Katyana Armen
Brand Manager	Jessica Tahardi
Socio creativo	Damian Pincus
Director artístico	Marijke Spain
Responsable de conceptos / redactor	Eric Franken
Creative Project Lead	Ben Glasson
Head of broadcast and content production	Rachel Solomon
Montador	Patrick Mazzolo
Productor	Mandy Payne
Productor	Sue Walker
Productora	Buddy
Realizador	Ace Norton
Casting	Susie McLean
Media Agency	Slingshot