Productor de la productora at BBC Creative Head of Design

BMW - "The BMW Art of Energy (Film Case)"

Wieden + Kennedy

Wieden + Kennedy Shanghai, China

7074

Marca: BMW
País: China

Anunciante: BMW

Título	The BMW Art of Energy (Film Case)
Agencia	Wieden + Kennedy
Campaña	The BMW Art of Energy
Anunciante	BMW
Marca	BMW
Fecha de primera difusión/publicación	2017 / 11
Sector Empresarial	Automóviles
Sinopsis	BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race.
Medio	Interactivo
Duración	56 seconds
Director ejecutivo de creación	Vivian Yong
Director ejecutivo de creación	Ian Toombs
Director creativo	Fish Ho
Director creativo	Erwin Federizo
Head of Design	Fish Ho
Director artístico	Cee Chen
Junior English Copywriter	Matteo Marchionni
Responsable de conceptos / redactor	Lance Liang
Diseñador	Helen Yu
MOTION DESIGN	Boyang Xu
Head of Integrated Production	Sanne Drogtrop
Executive Content Producer	Bernice Wong
Creative technologist	Rhys Turner
Interactive Production	Xiong Xiong
Integrated Producer	Angela Liu
Director de producción	Vic Zhang
Senior Editor	Leon Yan
Director de cuentas	Michelle Gao
Responsable de cuentas de agencia	Caroline Ma
Ejecutivo de cuentas	Sissi Yan
Planificador de cuentas	David Lin
Digital Planner	Nicholas Nie
Lead Project Manager	Nicole Bee
Business Manager	Jessica Deng
Marketing Director	Jessica Sinn
Public Relations	Evelyn Hsu
Visual Artist	Joshua Davis