| Título | Ability Signs (Board) |
| Brief | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
| Agencia | Rethink Communications Inc. |
| Campaña | Decathlon Ability Signs |
| Anunciante | Decathlon |
| Marca | Decathlon |
| Posted | Noviembre 2022 |
| Sector Empresarial | Prendas deportivas |
| Sinopsis | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
| Medio | Case Study |
| Productora | R+D Productions |
| Responsable de la creación | Aaron Starkman |
| Director ejecutivo de creación | Mike Dubrick |
| Director ejecutivo de creación | Nicolas Quintal |
| Director creativo | Xavier Blais |
| Responsable de conceptos / redactor | Xavier Blais |
| Director creativo | Maxime Sauté |
| Director artístico | Maxime Sauté |
| Director artístico | Rachel LeBlanc |
| Director artístico | Ryan Cookish |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Pascal Routhier |
| Interactive Producer | Terri Winter |
| Interactive Producer | Todd Harrison |
| Developer | Steve Lam |
| Diseñador | Claudia Barberio |
| Studio Artist | Cadu Rocha |
| Productor de la productora | Sarah Longpré |
| Productor de la productora | Johanne Pelland |
| Productor de la productora | Katia Dupuy |
| Productor de la productora | Samuel Bonneau |
| Productor de la productora | AJ Merrick |
| Productor de la productora | Steph Walker-Wells |
| Director de cuentas | Alex Lefebvre |
| Responsable de cuentas de agencia | Rose Napoléon |
| Responsable de cuentas de agencia | Aicha Diallo |
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