Título | Brothers |
Agencia | Rethink Communications Inc. |
Campaña | Stranger's Voice |
Anunciante | Procure |
Marca | Branch Out Neurological Foundation |
Posted | Noviembre 2017 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots. |
Medio | Radio |
Director creativo | Aaron Starkman |
Director creativo | Dré Labre |
Director creativo | Ian Grais |
Director creativo | Chris Staples |
Director artístico | Jake Bundock |
Director artístico | Joel Holtby |
Responsable de conceptos / redactor | Andrew Chhour |
Productor | Heather Blom |
Productor digital | Todd Harrison |
Developer | Ken Malley |
Print Producer | Narine Artinian |
Productor | Kat Stewart |
Director creativo | Dustin Anstey |
Engineer Developer | Ryan Chalmers |
Ejecutivo de cuentas | Scott Lyons |
Productora | Vapor RMW |