Título | SickKids VS - #10YearChallenge |
Agencia | Cossette |
Campaña | SickKids VS - #10YearChallenge |
Anunciante | SickKids Foundation |
Marca | SickKids Foundation |
Posted | Septiembre 2019 |
Sector Empresarial | Hospitales & Clínicas |
Sinopsis | Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos. |
Medio | Redes Sociales |
Duración | |
Media Agency | OMD |
Global Chief Creative Officer | Peter Ignazi |
Director creativo | Craig McIntosh |
Global Chief Creative Officer | Carlos Moreno |
Director creativo | Jaimes Zentil |
Director artístico | Spencer Dingle |
Responsable de conceptos / redactor | Jordan Hamer |
Productor | Erica Metcalfe |
Director de cuentas | Daniel Dolan |
Senior Vice-President Strategy | Rosie Gentile |
Strategy Director | Denika Angelone |
Producción | Scouts Honour |
SVP Strategy Director | Rosie Gentile |
Senior Art Director | Andy Ng |
Group Account Director | Melissa Levenberg |
VP, Business Lead | Tishan Canagasaby |
VP, Brand Strategy & Communications | Lori Davison |
Director of Integrated Brand Marketing | Kate Torrance |
Marketing Manager | Kelly Hanley |
Marketing Manager | Jessica Myers |
Associate Director | Lisa Charendoff |
PR Director | Sandra Chiovitti |