Título | Atomic Bomb Pig |
Agencia |
Amber China
|
Campaña |
Chop-Chop
|
Anunciante |
Ammelon Cookware
|
Marca |
AMMELOO
|
Fecha de primera difusión/publicación |
2016 / 12
|
Sector Empresarial | Vajilla, cubertería, utensilios de cocina
|
Sinopsis | Ammeloo is an American kitchenware brand trying to make a presence in China. While it was recognised globally for manufacturing top quality products, it wanted to be the preferred kitchenware brand amongst Chinese consumers. In this campaign, we focused on the Ammeloo Chef’s Edition Knife. Made using cutting-edge technology and design, the knife was guaranteed rust-proof, durable and sharp. But with so much competition from many bigger established brands in China, Ammeloo needed a way to cut through the clutter. |
Medio |
Prensa y publicaciones
|
Responsable de la creación |
Tan Chee Keong
|
Chief Executive Officer (CEO) |
Amber Liu
|
Director creativo |
Ben Guo
|
Director creativo |
Kidd Zhang
|
Director creativo |
Willow Yang
|
Director artístico |
Cone Gong
|
Jefe del grupo de creación |
Cs Chong
|
Jefe del grupo de creación |
Elissa Azizi
|
Jefe del grupo de creación |
Qian Wang
|
Responsable de conceptos / redactor |
Yujing
|
Illustrator |
Vince Low Sun Wing
|
General Manager |
Titan Fu
|
Director de cuentas |
Eva Shen
|
Director de producción |
Joy Wang
|
Productor ejecutivo |
Ella Cao
|