Amber Liu
Chief Executive Officer (CEO) at Amber China
Shanghai, China
TítuloAtomic Bomb Pig
Agencia
Campaña Chop-Chop
Anunciante Ammelon Cookware
Marca AMMELOO
Fecha de primera difusión/publicación 2016 / 12
Sector Empresarial Vajilla, cubertería, utensilios de cocina
Sinopsis Ammeloo is an American kitchenware brand trying to make a presence in China. While it was recognised globally for manufacturing top quality products, it wanted to be the preferred kitchenware brand amongst Chinese consumers. In this campaign, we focused on the Ammeloo Chef’s Edition Knife. Made using cutting-edge technology and design, the knife was guaranteed rust-proof, durable and sharp. But with so much competition from many bigger established brands in China, Ammeloo needed a way to cut through the clutter.
Medio Prensa y publicaciones
Responsable de la creación
Chief Executive Officer (CEO)
Director creativo
Director creativo
Director creativo
Director artístico
Jefe del grupo de creación
Jefe del grupo de creación
Jefe del grupo de creación
Responsable de conceptos / redactor
Illustrator
General Manager
Director de cuentas
Director de producción
Productor ejecutivo

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