| Título | The New Pixels Gallery |
| Agencia | Publicis Sapient |
| Campaña | The New Pixels Gallery |
| Anunciante | Carnival Cruise Lines |
| Marca | Carnival |
| Fecha de primera difusión/publicación | 2017 / 10 |
| Sector Empresarial | Transportes, viajes y turismo |
| Sinopsis (Lengua original) | For vacationers, photos are prime currency—memories that can be shared on social networks today and revisited privately for years to come. And for the Carnival brand, capturing and selling these photos is a big business. But for a long time, getting your photos meant walking into a room with thousands of analog prints. That’s why we set out to transform the experience. It’s fun to take photos, so our challenge became to make sure the on-ship photo experience was equally as engaging and fun to do. We built a digital platform and gallery space that was functional, while still representing the fun personality of the overall brand. |
| Filosofía (Lengua original) | For Carnival, photo capture and sales mean big business. But for a long time, getting photos meant walking into a room with thousands of analog prints. We set out to transform the experience into something fun and immersive. The New Pixels Gallery is a reimagined space, with touchscreen photo towers and curated photo albums. Guests access images from in-cabin TVs, mobile devices, or at gallery stations. We partnered with the brand’s tech team to build out the software and space. The results were a more modernized experience that increased overall photo engagement and revenue. |
| Resultado (Lengua original) | Cruisers are engaging more than ever—with increases in both photo revenue and team productivity. We successfully transformed the Carnival photo purchase experience from an analog to an interconnected digital experience. Long-time cruisers and members of the media were floored by the transformation, and the gallery saw constant activity during travel. The project received numerous positive mentions in the press including publications such as Travel Weekly, Travel Pulse, Ad Week, Cruise Industry News, and Fox New Travel. Some quotes include: -“Carnival not only listened, but their tech lab team has improved on the Disney experience with their new fully digital photo selection process.” -Travel Pulse, May 2016. -“Customer-First tech a big winner for Carnival’s Vista” Travel Pulse, May 2016 -“Carnival Vista wears its innovations well” Travel Weekly, May 2016 |
| Medio | Case Study |
| Duración | |
| Director creativo adjunto | Frank Gomez |
| Director creativo adjunto | Hubert Southall |
| Design | Daniel Vasquez |
| Design | Svetoslav Kraev |
| Diseñador | Fran Power |
| User Experience Designer | Monica Cleves |
| User Experience Designer | Tim Van Meter |
| Responsable de conceptos / redactor | Jaclyn Marinese |
| Lead Engineer | Matt Arnold |
| Lead Developer | Matt Lewis |
| Developer | Rob Bowers |
| Developer | Mudit Gupta |
| Post Supervisor | Ariel Bellumio |
| Motion Graphics | Sofia Puerto |
| Lead Motion Graphics | Alejandro Roses |
| 3D Artist | Rafael Jimenez |
| Creative technologist | Steve Cucinotta |
| Director de cuentas | Gil Blattner |
| Lead Project Manager | Danielle Ratliff |
| Director Strategy | Greg Cordaro |
| DIRECTOR DE SERVICIO AL CLIENTE | Debbie Casey |
| DIRECTOR DE SERVICIO AL CLIENTE | Matthew Kujawa |
| Director de proyectos | Manny Macias |