New York Lottery - "Odds of Love"

McCann New York

McCann New York New York, Estados Unidos

19771

Título	Odds of Love
Agencia	McCann New York
Campaña	Odds of Love
Anunciante	New York Lottery
Marca	New York Lottery
Fecha de primera difusión/publicación	2018 / 6
Sector Empresarial	Lotería y juegos de azar
Sinopsis	Take 5 has the best odds of any New York Lottery game. To show how winnable that is, we compared them to near impossible odds—the odds of love.We used the classic genre of Broadway musicals to tell the story of a couple who fall in love at first sight, only to realize the odds of a happy ending aren't great.A Broadway choreographer and composer, plus a lushly dressed production created a gleeful and cheeky authenticity. The direction took inspiration from Vincent Minnelli and musicals like Umbrellas of Cherbourg, offering both a tribute and parody of the genre.
Medio	Televisión
Duración	60 seconds
Productora	Furlined
Responsable de la creación	Eric Silver
Responsable de la creación	Sean Bryan
Responsable de la creación	Tom Murphy
Director ejecutivo de creación	Mat Bisher
Director ejecutivo de creación	Dan Donovan
Director creativo	Jason Ashlock
Director creativo	Dominick Baccollo
Director artístico	Johan Leandersson
Responsable de conceptos / redactor	Ryan Paulsen
Responsable de conceptos / redactor	Jack Deligter
Director artístico	Eric Aragon
Chief Production Officer	Nathy Aviram
Realizador	Will Speck
Realizador	Josh Gordon
Productor ejecutivo	David Thorne
Montaje	Mackcut
Montador	Ian Mackenzie