E-LIFE MALL BRANDING - "Grandpa's Tv"

J. Walter Thompson Taipei

J. Walter Thompson Taipei Taipei, Taiwán

Premios

3089

Marca: E-LIFE MALL BRANDING
País: Taiwán

Anunciante: E-LIFE MALL BRANDING

Título	Grandpa's Tv
Agencia	J. Walter Thompson Taipei
Campaña	Grandpa's Tv
Anunciante	E-LIFE MALL BRANDING
Marca	E-LIFE MALL BRANDING
Fecha de primera difusión/publicación	2017 / 1
Sector Empresarial	Electrónica doméstica y audiovisual
Filosofía	E-Life Mall created an branded entertainment film to respond to the social issue. The brand cleverly packaged its "values" as "products" and sell to the audience, which created an extensive communication in a very short period of time and led to very successful marketing campaign. E-Life Mall found out that 1/3 of the children in Taiwan have been raised by their grandparents. Many Parents, due to economic pressure, are forced to find work in major cities, leaving their children to live with their grandparents. Once the economic circumstance permits, the children return to their parents. But they retain a strong emotional attachment to their grandparents in their minds. Fueling the desire to one day repay them. E-Life Mall wants to excite the younger generation to purchase new electronics for their elders.
Resultado	We created a online film following the life of a boy raised by his grandfather. When he grew up and became the same hardworking person like his parents, he began contemplating whether he had forgotten his Grandfather – the man that was his best friend growing up.
Medio	Web Film
Duración	398 seconds
Responsable de la creación	I-Fei Chang
GCD	Wu
GCD	Min-Lung
Director creativo adjunto	Dory Liu
Director artístico	Angela Chen
Responsable de conceptos / redactor	Vik Liu
Executive Production Director	Frank Hsu
Film Director	Ging-Zim Lo
DIRECTOR DE SERVICIO AL CLIENTE	Ben Hsu
Director de cuentas	Daniel Chang
Responsable de cuentas de agencia	George Ting
Ejecutivo de cuentas	Jean Liu