Título | Bridezilla |
Agencia | MullenLowe Singapore |
Campaña | Bridezilla |
Anunciante | Unilever |
Marca | CLEAR ANTI-DANDRUFF SHAMPOO |
Fecha de primera difusión/publicación | 2016 / 12 |
Sector Empresarial | Champús y acondicionadores |
Filosofía | It takes place in a Butoh-like world. All is dark. Wedding bells herald a bride in white. A woman nothing can please. Getting that wedding to be just perfect. The feeling that it never is, increases with the distortion of the wedding bells. The bride has a breakdown. The flowers are not good enough. We feel uneasy. We back up. We begin our retreat. As the camera flies away from the scene, things soon come into perspective. The white against black. Dandruff on a head of hair. “Stress causes dandruff,” explains the titles. CLEAR! – shouts the solution, as the bottle blots out the problem. |
Medio | Web Film |
Duración | |
Director ejecutivo de creación | Madhu Noorani |
Director ejecutivo de creación | Erick Rosa |
Creative Director | Daniel Kee |
Creative Director | Ang Sheng Jin |
Director artístico | Andrew Ho |
Director artístico | Ang Sheng Jin |
Art Director | Alex Tan |
Responsable de conceptos / redactor | Daniel Kee |
Agency Producer | Fuzzy Abideen |
Global Account Director | Subarna Prabhakar |
Account Director | Sara Templeman |
Responsable de cuentas de agencia | Rosa Trinh |
Global Planner | Kunal Joshi |
Director | James Teh |
Productor ejecutivo | THANANATH SONGCHAIKUL |
Post Producer | Nuio Suthirawattananon |
Executive Producer | Aoy Rungphet Nawangoen |
Offline Editor | Adam Hussey |
Online Editor | Brian So |
Colourist | Zairi Mohd |
Productor ejecutivo | Brian Yessian |
Compositor de música | Mike Dragovic |
Sound Designer | Weston Fonger |