Billie - "Project Body Hair"

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Título	Project Body Hair
Campaña	Project Body Hair
Anunciante	Billie
Marca	Billie
Fecha de primera difusión/publicación	2019
Sector Empresarial	Afeitado y depilación
Filosofía	Project Body Hair is a celebration of female body hair, wherever it is or isn’t. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.
Medio	Interactivo
Duración	118 seconds
Sound Design & Mix	Wave Studios
Post Production Company	Whitehouse Post
Director creativo	Marie Ronn
Director creativo	Tim Cairns
Director creativo	Noemie Le Coz
Co-Founder	Georgina Gooley
Co-Founder	Jason Bravman
Productor ejecutivo	Amy Kommatas
Director	Ashley Armitage
Executive Post Producer	Caitlin Grady
Executive Post Producer	Frank Devlin
Editor	Lizzy Graham
Post Production Producer	Jessica Mann
Colourist	Aubrey Woodiwiss
Colour Assistant	Bree Brackett
Ingeniero de sonido	Aaron Reynolds
Director artístico	Katie Minchak
Director de fotografía	Andrew Maso
Flame Artist	John Price
Music Executive Producer	Vicky Ferraro
Visual Effects	Carbon
Production Company	Whitehouse Post