Responsable de conceptos / redactor
at
J. Walter Thompson - Mexico City
Mexico, Méjico
| Título | Life Bandages |
| Agencia | J. Walter Thompson - Mexico City |
| Campaña | Life Bandages |
| Anunciante | AstraZeneca LP |
| Marca | AstraZeneca |
| Posted | Noviembre 2017 |
| Sector Empresarial | Cuidado de las heridas |
| Filosofía | Mexico is the leading country in child obesity and one in the top ten of diabetes. Tests are uncommon, moving in Mexico is difficult, and hospitals are always flooded with patients. Even worse, junk food and candies can be found easily and cheap. And of course, children don't like needles. The results will show parents the importance of tests and the problems of a bad nutrition. AstraZeneca, a leading lab with diabetes products launched an awareness campaign, Life Bandages. Life Bandages is a new way to make glucose tests in children without any of its complications. The bandage changes color when it detects high sugar levels in the blood. If it changes color, parents will know they need to take their children to the doctor to prevent or take care of diseases like diabetes. Also, children tend to get wounds while playing, making it a great moment to apply Life Bandages. |
| Resultado | This test makes it easy for parents to detect diabetes or high sugar levels in the blood without needles. With the results, we might be able to change nutritional and exercising habits. |
| Medio | Prensa y publicaciones |
| Director General Pharma | Francisco Montoya |
| Planning Director | Douglas Mello |
| Responsable de la creación | Gabriel Vázquez |
| Director ejecutivo de creación | Alberto Montoya |
| Director ejecutivo de creación | Raul Pineda |
| Responsable de conceptos / redactor | Rafael Olvera |
| Director artístico | Diego Villegas |
| Director artístico | Nacho Támez |
| Productor ejecutivo agencia | Gustavo Orueta |
| Agency Producer | Sebastián Zash |
| Productora | The Maestros Mexico City |
| Director | Mario Camhi |
| Productor ejecutivo | Gerardo Salas |
| Productor ejecutivo | Francisco Juárez |
| Productor ejecutivo | Enrique Nava |