Título | Mindsets |
Agencia | FCB Canada |
Campaña | Mindsets |
Anunciante | Canadian Down Syndrome Society |
Marca | Canadian Down Syndrome Society |
Posted | Noviembre 2021 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | Fitness holds the power to improve cognition for people with Down syndrome. Down syndrome athletes have observed strengthened memory, enhanced learning, boosted social skills, and increased confidence – all of which allow for a more independent lifestyle. But it’s never been proven, so we recruited 200 people with Down syndrome to do just that.Introducing Mindsets, an evidence-based, globally unprecedented study to prove the link between fitness and cognition for the Down syndrome community. |
Medio | Case Study |
Responsable de la creación | Nancy Crimi-Lamanna |
Director ejecutivo de creación | Andrew MacPhee |
Director creativo adjunto | Michael Morelli |
Director creativo adjunto | Marty Hoefkes |
Responsable de conceptos / redactor | Jon Dawe |
Director artístico | Jerry Yang |
Chief Strategy Officer | Shelley Brown |
Strategy Director | Eryn LeMesurier |
Strategy Coordinator | Audrey Zink |
Managing Director | Tim Welsh |
Director de cuentas | Blake Connolly |
Jefe de cuentas | Ilaria Ragno |
Productor de la agencia | Adriana Laborde |
Director de proyectos | Cori Pettit |
Artista de producción | Douglas Hayter |
Artista de producción | Jesse Reid-Smith |
Artista de producción | Dominic Pimpare |
PR | Shannon Stephaniuk |
Productora | FuelContent |
Realizador | Scott Drucker |
Director de fotografía | Scott Drucker |
Cámara (persona) | Scott Drucker |
Cámara (persona) | Chet Tilokani |
Fotógrafo | Chet Tilokani |
Montador | Jon Garofalo |
Empresa de creación sonora | Grayson Matthews |
Kelly McCluskey | |
Realizador | Mark Domitric |
Brian Bernard | |
Rich Hamilton | |
App design | Bliss Interactive |