| Título | British Election |
| Brief | When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), The Economist took centre stage by offering every person in Britain free access to the magazine's sharp perspective. From the eccentricity of Snapchat to the accessibility of outdoor, the message was reached potential readers wherever the conversation was happening. |
| Agencia | Proximity London |
| Campaña | British Election |
| Anunciante | The Economist |
| Marca | The Economist |
| Posted | Noviembre 2017 |
| Sector Empresarial | Periódicos, revistas, libros |
| Sinopsis | When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), we thrust The Economist centre stage by offering every person in Britain free access to The Economist’s perspective. We worked through the night to deliver commuters live news of key swings in their local constituencies on digital billboards at Kings Cross and roaming digital ad vans, offering free copies of The Economist and generating subscriptions at the same time. |
| Medio | Case Study |
| Director ejecutivo de creación | John Treacy |
| Deputy Executive Creative Director | Jason Cascarina |
| Director artístico | Rob Morris |
| Responsable de conceptos / redactor | Ben Sawyer |
| Responsable de cuentas de agencia | James Knight |
| Director de cuentas | Prena Amin |
| Business Director | Matt Brocklesby |
| Planificador de cuentas | Matt Linnett |
| Design | Gabriele Mockute |
| Design | Mitch Bellach |
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