| Título | Live Looks |
| Agencia |
BBDO New York
|
| Campaña |
Live Looks
|
| Anunciante |
Macy's, Inc.
|
| Marca |
Macy's
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Grandes almacenes, supermercados
|
| Sinopsis | Instagram recently added a new feature to Live allowing two users to share a livestream, splitting the phone screen into a top and a bottom half. Until now, the feature had only been used for casual conversation. Macy’s hacked the feature by turning it into a styling tool. During our live event, Live Looks, we invited fashion-forward influencers to join Macy’s livestream wearing an item from their wardrobe. Our Fashion Office style experts then matched the guests’ items with the latest spring fashion from Macy’s. If someone needed help styling their leather pants, viewers would see the pants on the bottom screen, while a model wearing the recommended shirt was on the top screen. The model and guest lined up their bodies using both screens, so each guest could see how the completed look could work with their style. The team also discussed ideas for accessorizing each complete look. |
| Medio |
Interactivo
|
| Worldwide Chief Creative Officer |
David Lubars
|
| Responsable de la creación |
Greg Hahn
|
| Director ejecutivo de creación |
Danilo Boer
|
| Director ejecutivo de creación |
Marcos Kotlhar
|
| Director creativo adjunto |
Joao Unzer
|
| Director creativo adjunto |
Roberto Danino
|
| Director artístico |
Sho Matsuzaki
|
| Director of Integrated Production |
David Rolfe
|
| Productor ejecutivo |
James Young
|
| Productor de la productora |
Mike Woodall
|
| Group Communications Planning Director |
Yin Chung
|
| Communications Planner |
Julie Naidu
|
| Director de proyectos |
Noreen Masih
|
| Responsable de cuentas de agencia |
Corey Cirillo
|
| Responsable de cuentas de agencia |
Justin Perrelli
|
| Responsable de cuentas de agencia |
Clare Driggs
|
| Responsable de cuentas de agencia |
Maddy Bell
|
| Influencer Manager |
Lucy Bennett
|
| Realizador |
Angela Summer
|
| Director de fotografía |
Alyssa Faden
|
| Productor ejecutivo |
Michael Gentile
|
| Studio Producer |
AJ Rowe
|
| Productor delegado |
Brendan McHugh
|
| Montador |
Alex Lubars
|
| Productor de la productora |
Luke Butler
|