Título | #NetflixSwap |
Agencia | Media.Monks Paris |
Campaña | #Netflixswap |
Anunciante | Netflix, Inc. |
Marca | Netflix |
Fecha de primera difusión/publicación | 2016 |
Sector Empresarial | Programas y cadenas de televisión y radio |
Sinopsis | Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter. |
Medio | Case Study |
Duración | |
Chief Executive Officer (CEO) | Wale GBADAMOSI-OYEKANMI |
Director ejecutivo de creación | Baptiste Clinet |
Director creativo adjunto | Fabienne Fiorucci |
Director creativo adjunto | Damien Foui |
Director artístico | Jeffrey Corlay |
Responsable de conceptos / redactor | Jeremy Fouilloux |
Managing Director | Lennie Stern |
Director de cuentas | Yaël Guetta |
Responsable de cuentas de agencia | Maëva Cousin |