Heinz - "Ketchup A.I"

Rethink Communications Inc.

Rethink Communications Inc. Vancouver, Canadá

2267

Título	Ketchup A.I
Agencia	Rethink Communications Inc.
Campaña	Heinz A.I. Ketchup
Anunciante	Heinz
Marca	Heinz
Posted	Noviembre 2022
Sector Empresarial	Mayonesa, ketchup, mostazas
Sinopsis	With new artificial intelligence text-to-image programs taking over the internet, Heinz had to know – what does A.I. think ketchup looks like? It turns out that just like humans, A.I. prefers Heinz.
Medio	Case Study
Responsable de la creación	Aaron Starkman
Responsable de la creación	Mike Dubrick
Chief Strategy Officer	Sean McDonald
Director creativo	Xavier Blais
Responsable de conceptos / redactor	Xavier Blais
Director creativo	Zachary Bautista
Director artístico	Zachary Bautista
Director creativo adjunto	Geoff Baillie
Responsable de conceptos / redactor	Geoff Baillie
Responsable de conceptos / redactor	Aman Soin
Diseñador multimedia	Alex Fleming
Strategist	Julian Morgan
Broadcast Producer	Alex Butt
Broadcast Producer	Steph Walker-Wells
Post Supervisor	Megan O’Connor
Post Supervisor	Shannon Ing
Productor digital	Sheldon Sam
Print Producer	AJ Merrick
Studio	Brad Kumar
Director de cuentas	Jamie Sutherland
Director de cuentas	David Greisman
Responsable de cuentas de agencia	Ashlynn Labinaz
Montador	Tyler Erdelac
Montador	Anna Vershinina
Efectos especiales	Dustin Gamble
Efectos especiales	Jean-Nicolas Duval
PR Company	Middle Child
PR Company	Zeno
Media Company	Carat
Media Company	P57
Marketing Director	Megan Lang