Productor
at
Esse House
| Título | Duel |
| Campaña | Duel |
| Anunciante | Samsung |
| Marca | Samsung Anti Tangle |
| Fecha de primera difusión/publicación | 2017 / 12 |
| Sector Empresarial | Grande electrodoméstico |
| Lema | Samsung, Cheil Ukraine, Cheil |
| Sinopsis | She loves him so much. But when it is time to clean the appartment, the real duel starts. Vacuum cleaner Samsung Anti Tangle helps win this fight. |
| Filosofía | Cleaning is a battle. And there is something that make this job much more easier. The most powerful tool that our female hero has in her arsenal is the vacuum cleaner Samsung Anti-Tangle. |
| Problema | Context: In Ukraine Samsung is a known as an innovative and dynamic brand. Mostly due to the smartphone ads. But there is no connection between brand and home appliance audience. Samsung VC with unique Anti-Tangle technology is the perfect product to fill this gap. Insight: Pets are lovely. But as with all good things, there are downsides to pet ownership: dealing with their hair. That’s why cleaning become every time a kind of challenge that invole both owners and animals. |
| Resultado | More than 2 million YouTube visualizations. |
| Medio | Interactivo |
| Duración | |
| Director creativo | Vladyslava Denys |
| Director artístico | Alessandro Falcone |
| Responsable de conceptos / redactor | Pavlo Pastushenko |
| Responsable de conceptos / redactor | Alena Krapivka |
| Responsable de conceptos / redactor | Anastasia Pushnya |
| Director de cuentas | Alexey Polischuk |
| Client Responsible | Olga Kravchuk |
| Productor ejecutivo | Vitaliy Sheremetyev |
| Productora | Esse House |
| Realizador | Pavel Buryak |
| Director de fotografía | Dima Nedrya |
| Productor | Tatiana Buialo |
| Productor | Lisa Agafonova |