| Título | READY |
| Agencia | Critical Mass |
| Campaña | Travel Alberta - Ready |
| Anunciante | Travel Alberta |
| Marca | Travel Alberta |
| Fecha de primera difusión/publicación | 2017 / 9 |
| Sector Empresarial | Destinaciones (Países y lugares) |
| Sinopsis | A globally-launched tourism campaign that dared the young and free-spirited traveler to explore Alberta, Canada. The cohesive campaign immersed its audience by placing them at the doorstep of adventure and prompting them to take the first step with one message— ARE YOU READY? The campaign was designed to reinforce Travel Alberta's current brand entitled (remember to breathe). |
| Medio | Interactivo |
| Duración | |
| Más información | www.travelalberta.com |
| Color | Alter Ego |
| Responsable de la creación | Conor Brady |
| Director de cuentas | Amy Dyson |
| Director del grupo de creación | Steve Rowcliffe |
| Creative Director | Christiaan Welzel |
| Group Strategy Director | Jared Folkmann |
| Strategy Director | Scott Sinclair |
| Director artístico | Allison Gray |
| Director artístico | Jordan Natyshen |
| Responsable de conceptos / redactor | Stefan Smith |
| Responsable de conceptos / redactor | Dominic Fabrig |
| Production (Agency) | Critical Mass Studio |
| Director | Scott Malo |
| Productor ejecutivo | Alissa Hansen |
| Producer | Amanda Duke |
| Production Assistance | Sherpas Cinema |
| Assistant Director | Eric Crosland |
| Director de fotografía | Leo Hoorn |
| VR Director | Steve Henderson |
| Productor | Malcom Sangster |
| Photography Support | Jake Dyson |
| Productor delegado | Roland Eksteins |
| Drone Pilot/AC | Clay Mitchell |
| Aerial director photography | Dave Mossop |
| Aerial director photography | Eric Crosland |
| Photography | Mike Seehagel |
| Montaje | Saints Editorial |
| VFX | Fort York |
| Music & Sound Design | Six Degrees |