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Angelina Joy
Angelina Joy
Brand Director at Coca-Cola Company
Amsterdam, Países Bajos
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TítuloOpen Like Never Before
Agencia
Campaña Open Like Never Before
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola
Fecha de primera difusión/publicación 2020 / 7
Sector Empresarial Bebidas gaseosas
Sinopsis After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries.
Medio Televisión
Duración
Audio Post
Marketing Director
Director ejecutivo de creación
Deputy Executive Creative Director
Director creativo
Diseñador
Diseñador
Responsable de conceptos / redactor
Strategy Director
Strategy Director
Strategist
Group Brand Director
Brand Director
Brand Manager
Brand Coordinator
Productor ejecutivo agencia
TV FILM PRODUCER
Productor de la agencia
Business Affairs Director
Productora
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Director de fotografía
Director de fotografía
Director de fotografía
Productor de la productora
Productor de la productora
Director de producción
Montaje
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Sound Designer
Sound MIXER
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Postproducción

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