CDOT - Motorcycle Operator Safety Training - "Condition for Every Condition"

Amélie Company

Amélie Company Denver, Estados Unidos

3581

Título	Condition for Every Condition
Agencia	Amélie Company
Campaña	Ride Wise
Anunciante	The Colorado Department of Transportation
Marca	CDOT - Motorcycle Operator Safety Training
Fecha de primera difusión/publicación	2017 / 5
Sector Empresarial	Seguridad Vial
Lema	Condition for every condition
Sinopsis	While training is considered a requisite to greatness in virtually every serious pursuit, it is a non-priority for most motorcyclists. Even as crashes and fatalities continue to escalate, riders still stubbornly insist that the only way to get better at riding is to get on the bike and go. To change riders’ attitudes towards training, we wanted to assert that “good enough” is decidedly “not great.” We used pinstriping – a popular artistic form amongst motorcycle enthusiasts – to equate hands-on training to greatness, and pushed riders to consider that while the road can be an avenue to personal freedom, it is also an unforgiving arena that commands the respect and commitment of those who mean to rule it.
Medio	Prensa y publicaciones
Director creativo adjunto	Eric Hines
Director artístico	Chelsea Anderson
Director artístico	Jennie Jarzabek
Responsable de conceptos / redactor	Cecil Bozard
Responsable de conceptos / redactor	Rachel Edwards
Jefe de decorados	Todd Fisher
Responsable de la creación	Pat Feehery
Senior Account Executive	Josh Opat
Ejecutivo de cuentas	Cari Stubbs
Director de cuentas	Mackie Clonts