| Título | Me Too Act Too (#MeToo #ActToo) |
| Agencia | FCB/SIX |
| Campaña | Me Too Act Too |
| Anunciante | Me Too Movement |
| Marca | Me Too |
| Fecha de primera difusión/publicación | 2020 / 10 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Sinopsis | The FCB/SIX team is working with #metoo founder Tarana Burke, whose mission is to demonstrate that #metoo is more than just a hashtag by showing not only victims but advocates and allies alike how they can take tangible actions to join the fight against sexual violence, which is on the rise during COVID. When a user completes an action at the digital hub, they are given a unique block that gets added to a blockchain-powered indelible record, creating a new way to write history. Each block becomes a piece of a digital mural honoring the movement’s iconic forebears, and the campaign is carried out with other creative extensions, such as digital billboards that go live in Times Square on October 15. |
| Medio | Web Film |
| Duración | |
| Más información | ActToo.MeTooMVMT.org |
| Postproducción | Alter Ego |
| Responsable de la creación | Ian Mackenzie |
| Socio creativo | Fred Levron |
| Responsable de la creación | Karin Onsager-Birch |
| Director ejecutivo de creación | Colin Craig |
| Director artístico | Noella Choi |
| Director creativo adjunto | Andrew Bernardi |
| Director artístico | Alice Blastorah |
| Director artístico | Sarah Ranney |
| Responsable de conceptos / redactor | Erika Yost |
| Director creativo | Kyle Lamb |
| Responsable de conceptos / redactor | Alex Ieletzky |
| Esra Tasdemir | |
| Responsable de conceptos / redactor | Dana Kingstone |
| Responsable de conceptos / redactor | Adrianna Casuga |
| Responsable de conceptos / redactor | Paula Purdon |
| Retocador | David Woodger |
| Strategist | Simran Kaur |
| EVP Global Strategy Officer | Fern Potter |
| EVP | Anna Percy-Dove |
| Strategy | Anna Percy-Dove |
| Senior Business Analyst | Aditi Raina |
| UX Designer | Tony Di Ciero |
| Global President | Andrea Cook |
| Lead Account Director | Fraser Jackson |
| Lead Senior Integrated Producer | Ashley Whitaker |
| Director de proyectos | Gillian Morrison |
| Productor de la productora | Kat Forester |
| Chief Technology Offier | Jacob Ciesielski |
| Director of Technology | Luiz Costa |
| Senior QA | Natalia Zadorozhna |
| Back-End Developer | Christopher Ghouchandra |
| Data Architect | Val Nasquidashvili |
| Developer (banners) | Quy Ngo |
| Developer | Heung Lee |
| Programador | Heung Lee |
| Consultant | James Durham |
| Global Chief Marketing Officer | Brandon Cooke |
| Realizador | Alison Lutsky |
| Global Initiatives | Alison Lutsky |
| Productora | Stink Films |
| Montaje | School Editorial |
| Executive Director & Founder | Tarana Burke |
| Chief Executive Officer | Dani Ayers |
| Chief Communications Officer | Denise Beek |
| Operations & Finance Associate | Candice Crawford |
| Digital Strategist | Luann Tan |
| Communications Strategist | Kellee Terrell |
| Programs Consultant | Nikita Mitchell |
| Former Social Work Fellow | Becca Litwin |
| Special Projects and Global Consultant | Celeste Faison |
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