Título | The Serenade Upgrade Trick |
Agencia | Y&R London |
Campaña | Upgrade Your Airline |
Anunciante | Emirates Airlines |
Marca | Emirates |
Fecha de primera difusión/publicación | 2018 / 1 |
Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
Sinopsis | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
Medio | Televisión |
Duración | |
Director ejecutivo de creación | Mark Roalfe |
Director creativo | Jim Bolton |
Productor de la agencia | Katherine Maidment |
Post-production Producer | Joe McNally |
Realizador | Jones |
Productor | Graham Curry |
Productor | Dean Brougham |
Productora | Gramercy Park Studios |
Postproducción | Gramercy Park Studios |