| Título | Male |
| Brief | While promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters. |
| Agencia |
Focus Advertising
|
| Campaña |
Join us on the journey
|
| Anunciante |
National Transport Authority
|
| Marca |
Public Transport Behaviour 2018
|
| Posted | Noviembre 2018 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales
|
| Lema | Racism has no place on public transport |
| Sinopsis | National Transport of Ireland partnered with Immigrant Council of Ireland to communicate the message, racism has no place on public transport. |
| Medio |
Prensa y publicaciones
|
| Director creativo |
John Walsh
|
| Responsable de conceptos / redactor |
Kevin Murray
|
| Director artístico |
Kieran Brennan
|
| Illustrator |
Charis Tsevis
|
| Tipógrafo |
Mark Nally
|
