Movistar - "Perspectives (2mn)"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

Premios

19369

This ad is part of the ACT Responsible Collection

Marca: Movistar
País: Argentina

Anunciante: Movistar

Título	Perspectives (2mn)
Brief	Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals.
Agencia	Wunderman Buenos Aires
Campaña	Perspectives
Anunciante	Movistar
Marca	Movistar
Posted	Noviembre 2018
Sector Empresarial	Servicios de telefonía móvil, WAP
Sinopsis	In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.
Medio	Interactivo
Director ejecutivo de creación	Sebastian Tarazaga
Director ejecutivo de creación	Dany Minaker
Director creativo	Matias Martty
Director creativo	Juan Calvo
Responsable de conceptos / redactor	Leonardo Arnelli
Desarrollador Web	Valeria Diaz
Desarrollador Web	Marcos Bazterrica
Copywriter Social Media	Nicolas Demichelle
Art Director Social Media	Francisco Cerrutti
Responsable de la producción	Laura Martínez
IT Director	Francisco Facal
Director de proyectos	Bárbara Laffue
Lead Developer	Javier Corra
DIRECTOR DE SERVICIO AL CLIENTE	Fabiana Antonelli
DIRECTOR DE SERVICIO AL CLIENTE	Belén Yusso
Director de cuentas	Maria Jazhal
Ejecutivo de cuentas	Paula Torres
Productora	James Champ
Realizador	Martin Donozo
Productor ejecutivo	Jose Arnal
Productor ejecutivo	Adrian Aspani
Productor de la productora	Marco Pilosio
Director de fotografía	Daniel Ortega
Montador	Sebastian Mega
Post-Production Coordinator	Luis Staffolani
Música	Italians do it better
Sonido	Porta Estudio
Supervisor depublicidad	Romina Martinez Battista
Supervisor depublicidad	Almendra Ogdon
Supervisor depublicidad	Florencia Panizoni
Supervisor depublicidad	Agustina Iparraguirre
Supervisor depublicidad	Matias Infantino