Título | Man sitting & laughing |
Agencia | Havas Germany |
Campaña | Repicturing Homeless |
Anunciante | Getty Images / Fiftyfifty |
Marca | Getty Images / fiftyfifty |
Fecha de primera difusión/publicación | 2018 / 3 |
Sector Empresarial | Publicidad y comunicación |
Sinopsis | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
Medio | Prensa y publicaciones |
Responsable de la creación | Darren Richardson |
Director de publicidad | Hubert Ostendorf |