Título | Body Can't Wait |
Agencia | Herezie |
Campaña | #Bodycantwait |
Anunciante | Handicap International |
Marca | Handicap International |
Fecha de primera difusión/publicación | 2018 / 3 |
Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
Sinopsis | Right before our eyes, broken bodies have been waiting for years to be repaired. People walk past them every day, without even noticing that they’re missing limbs…the statues that adorn our cities. We therefore came up with a unique and simple yet never before seen idea: #Bodycantwait. In order to raise awareness for Handicap International’s 3D prosthesis project and the urgent need for artificial limbs on the other side of the world, we decided to repair the bodies of various Parisian statues with symbolic 3D prosthetic limbs. Over a 24-hour period, each of these statues became spokespersons, delivering one clear message: “No more bodies in the world should have to wait this long to be repaired”. A disruptive image with enough stopping power and viral potential to support our set national awareness objectives… and beyond. |
Medio | Case Study |
Duración | |
Chief Operating Officer (COO) | Pierre Callegari |
Chief Executive Officer (CEO) | Andrea Stillacci |
Director ejecutivo de creación | Baptiste Clinet |
Responsable de conceptos / redactor | Joseph Dubruque |
Responsable de conceptos / redactor | Axel Didon |
Director artístico | Raphael Stein |
Director artístico adjunto | Cyril Haoual |
Productor de la agencia | Barbara vaira |
Director de cuentas | Laurence Cornet |
Jefe de cuentas | Marion Leroy |
PR | Anne Rabasse |
Productora | LA PAC Paris |
Productor de la productora | Anna Roudaut |
Productor ejecutivo | Chris Ellis |
Realizador | Guillaume Cagniard |
Realizador | Virgile Texier |
Director de fotografía | Anaïs Andreassian |
Modelista /Maquestista | Bruno Villedieux |
Director de publicidad | Xavier du Crest |
Director de publicidad | Yasmine Silem |
Director de publicidad | Simon Miriel |
Director de publicidad | Sophie Gauguin |
Director de publicidad | Nathalie Blin |