| Título | The Tower |
| Brief | When a dad accidentally knocks over his son's huge tower of blocks, the terrified household awaits the inevitable meltdown. Because everyone knows that with kids, frustration leads to one thing - a tantrum. But the kid just shrugs it off and gets rebuilding. Thanks to Magne B6, children can more easily cope stressful moments. |
| Agencia | Publicis Russia |
| Campaña | The Tower |
| Anunciante | Sanofi-Aventis |
| Marca | Magne B6 |
| Fecha de primera difusión/publicación | 2017 / 10 |
| Sector Empresarial | Salud y productos farmacéuticos |
| Sinopsis | The TVC for the medicine Magne B6 in liquid form was created specifically for children to help them to cope with their emotions. Even if dad broke the tower you had been building for days. |
| Medio | Televisión |
| Duración | |
| Director creativo | Alexandr Merzlyakov |
| Director artístico | Vladimir Veretennikov |
| Responsable de conceptos / redactor | Anton Fedoseev |
| Director de cuentas | Marina Korzhavina |
| Responsable de cuentas de agencia | Ludmila Kiseleva |
| Productor | Anna Voronova |
| Productor ejecutivo | Blanche Neumann |
| Productor | Antonina Kopylova |
| Line producer Assistant | Anna Kopylova |