| Filosofía | To promote their family plan and stand out from its competitors, one of Sweden’s largest mobile operator Telenor now make it possible to add the dog to their family plan, Telenor Family. The dog is often considered a member of the family but had no use for a cell phone subscription, until recently. Now you can call it, get notifications to your smartphone when it’s from a certain distance from your home, and see its movements from the last 24 hours. The initiative was developed by Swedish agency Acne in an effort to stand out in a saturated market. At the heart of the campaign is a “dog tracker” (GPS Tracker Minifinder) that uses a sim-card to help you keep track of your dog through your smartphone. The campaign is all about the dog’s perspective and includes humorous testimonial videos of how they feel about being part of the family plan. A customer service call center for dogs (in dog language) will also be set up, where dogs who have questions about the family plan can call. Telenor’s official website will even be adapted to dog language. The campaign is rolled out with a variety of tongue in cheek videos and posts communicating the different campaign activities, mainly on social media. |