Título | 360CRISP 1 |
Agencia | Goodby Silverstein & Partners |
Campaña | 360CRISP |
Anunciante | Kraft Heinz |
Marca | Kraft Heinz: Lunchables |
Fecha de primera difusión/publicación | 2023 / 9 |
Sector Empresarial | Alimentos congelados |
Filosofía | Today, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave. As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary. As kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027. Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds: Original – Featuring deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple. Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT® SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love. LUNCHABLES® Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP™ technology, follow @Lunchables on Instagram and visit www.kraftheinzcompany.com. |
Medio | Televisión |
Duración | |
Chairman | Jeff Goodby |
Responsable de la creación | Margaret Johnson |
Director creativo | Kurt Mills |
Director creativo | Daniel Righi |
Director artístico | Duncan Spear |
Responsable de conceptos / redactor | Rachel Nagpal |
Managing Partner | Brian McPherson |
Director de cuentas | Becca Morris |
Director de cuentas | Callen Gustafson |
Responsable de cuentas de agencia | Carmen Guan |
Responsable de cuentas de agencia | Adrianne Medina |
Head of Strategy | Bonnie Wan |
Head of Strategy | Christine Chen |
Strategy Director | Kelly Evans-Pfeifer |
Strategy Director | Cailtin Neelon |
Business Affairs Manager | Judy Ybarra |
Business Affairs Manager | Yelena Kompaneyets |
Agency | The Kitchen |
Director de cuentas | Herman Santoni |
Ejecutivo de cuentas | Elana Cattledge |
Director artístico | Emily Herron |
Responsable de conceptos / redactor | Krissy Blair-Jackson |
Responsable de conceptos / redactor | Abby Myers |
Responsable de conceptos / redactor | Alex Blechman |
Director artístico | Weston Clark |
Strategist | Sherese Jones |
Social Media Manager | Michelle Fraczek |
Social Media Manager | Rachel Miller |
Director de publicidad | Jessica Vultaggio |
Director de publicidad | Nina Patel |
Director de publicidad | Erin Fitzgerald |
Director de publicidad | Jenna Thornton |
Public Relations | Kate Mitchell |
Responsable de la producción | Jim Haight |
Productor ejecutivo | Christine Oh |
Productor | Cassie Edwards |
Productor | Abbie Leigh |
Artist | Abbie Leigh |
Productora | Blinkink |
Realizador | Renee Zhan |
Productor ejecutivo | Bart Yates |
Productor | Emma Hanson |
Responsable de la producción | Alex Halley |
Media Agency | Starcom USA |
Vice President (VP), Media | Emily Jacobson |
Associate Director, Media | Maddie Franke |
Associate, Media | Diana DeLeon |
Associate, Media | Sam Quiroga |
PR Agency | Zeno Group |
PR Account Supervisor | Bethany Stokoski |
PR Account Executive | Amelia Bogert |