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Tom Danguy
Tom Danguy
creative director at Socialclub
Francia
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TítuloCités - original Prime Video series on TikTok (300s)
Agencia
Campaña Cités - TIK TOK x AMAZON PRIME VIDEO
Anunciante Amazon Prime Video
Marca Amazon Prime Video
PostedNoviembre 2021
Sector Empresarial Medios de comunicación, publicidad, edición y producción
Sinopsis To attract a younger audience and to stand out right from the start on this new platform, Prime Video did what it does best: it created a series. A new genre of series: the first 100% TikTok series.It was called “Cites” and respected the platform’s codes and audience. It’s an ode to youth and to France’s cultural heritage and aims at demonstrating that the two are not disconnected. “Cités” conveys a message of hope and inclusion.It’s made up of 12 one-minute episodes (the maximum length allowed on TikTok), in which we follow the everyday lives of various young people, who live their lives to the beat of quotations from French celebrities (musicians, authors, poets, etc), whose words have never sounded as true as they do today. The casting, filming, editing and post-production, i.e. every single step of the production, was carried out directly on TikTok.
Medio Web Film
Media
Social Media Manager
President/CEO
Director creativo
Jefe de cuentas
Director creativo
Directeur conseil
TV Production
Responsable de conceptos
Responsable de conceptos
Senior Social Marketing Manager
Director artístico
Director artístico
Director de proyectos
TV Production
Social Media Manager
European Creative Director
Écriture et réalisation
Production Executive
Producción
Diffuseur
Chief Executive Officer (CEO)

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