Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing.
Problema
The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags.