| Título | The Childbirth |
| Título (Lengua original) | La naissance |
| Agencia | Serviceplan Group France |
| Campaña | The Smooth Talkers |
| Anunciante | Cash Converters |
| Marca | Cash Converters |
| Fecha de primera difusión/publicación | 2018 / 4 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Lema | Sell quickly, buy better |
| Lema (Lengua original) | Vendez-vite. Achetez-mieux |
| Sinopsis | The ‘Childbirth’ spot features a tongue in cheek scenario which arose from the statistic that food mixers are ranked in the top five most popular second-hand goods sold in the Cash Converters stores. |
| Problema | The campaign "The Smooth Talkers" uses the register of the absurd to address theapprehension some people associate with selling goods on the second-hand market, byplaying on the ambiguity between the market value and emotional value of objects. |
| Medio | Televisión |
| Duración | |
| Director creativo | Daniel Perez |
| Media Agency | Mediaplus France |
| Chief Creative Supervisor | Dimitri Guerassimov |
| Chief Creative Supervisor | Fabien Teichner |
| Responsable de la creación | Hervé Poupon |
| Realizador | Daniel Perez |
| Ejecutivo de cuentas | Stéphane Perrot |
| Ejecutivo de cuentas | Juliette Polaillon |
| Ejecutivo de cuentas | Julie Raynaud |
| Responsable de cuentas de agencia | Bruno Bee |
| Responsable de cuentas de agencia | Ronan Pensec |
| Responsable de cuentas de agencia | Naolie Boudouka |
| Director artístico | Astrid Pinon |
| Responsable de conceptos / redactor | Benjamin Coché |
| Responsable de conceptos / redactor | Chloe Rosiaux |
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- MARCA:
- Cash Converters
- AGENCIA:
- Serviceplan Group France