Título | Disappearing Persons |
Agencia | BWM isobar |
Campaña | Disappearing Persons |
Anunciante | Queensland Police |
Marca | Queensland Police |
Posted | Abril 2018 |
Sector Empresarial | Gobierno y otras instituciones |
Filosofía | The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state. Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found. |
Medio | Case Study |
Duración | |
Responsable de la creación | Rob Belgiovane |
Director ejecutivo de creación | Amy Hollier |
Associate Executive Creative Director | Phil van Bruchem |
Creative Director | Chris Andrews |
Responsable de conceptos / redactor | Tom Opie |
Director artístico | Chris Plummer |
Account Manager | Eleanor Mcleod |
Account Executive | Ellen Donald |
Communications Planning Executive | Patrick Bell |
Digital Planner | Mac Wright |
Agency Producer | Sonia Mclaverty |
Film Production Company | Guilty, Melbourne |
Director | Christopher Tovo |