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Tata Steel Pravesh - "#StrongLikeMom"

J. Walter Thompson Kolkata

J. Walter Thompson Kolkata Kolkata, India

7914

Marca: Tata Steel Pravesh
País: India

Anunciante: Tata Steel

Título	#StrongLikeMom
Agencia	J. Walter Thompson Kolkata
Campaña	#StrongLikeMom
Anunciante	Tata Steel
Marca	Tata Steel Pravesh
Fecha de primera difusión/publicación	2018 / 5
Sector Empresarial	Industria
Filosofía	To the world, the mother is the epitome of care. She nurtures and rears her child with love and affection like no other. But while she is soft within, she is strong outside. From bearing her child for nine months to protecting her child from harm’s way, having a steely resolve makes a mother more special. However, it is this tough nature of her that society chooses to ignore. Tata Steel Pravesh is a modern-day household brand that shatters stereotype thinking which is evident in the concept of its steel doors and windows. And Mother’s Day presented a great opportunity for the brand to pay a tribute to mothers by celebrating their unsung side. The idea showcases the strength of mothers that opens every door for her child. It projects the strong core that is inside every mother that she uses to overcome every obstacle in the way of her child. Presented by Tata Steel Pravesh, conceptualised by J Walter Thompson, Kolkata and directed by Aditya Vikram Sengupta, #StrongLikeMom has been released online, the week preceding Mother’s Day to celebrate the mothers made of steel. #StrongLikeMom #MothersDay
Medio	Interactivo
Duración	91 seconds
Chief Creative Officer	Senthil Kumar
VP	Arjun Mukherjee
ECD	Arjun Mukherjee
Managing Partner	Vijay Jacob
Creative Director	Partha Chowdhury
Creative Director	Tandra Chakravarty
Responsable de conceptos / redactor	Anurag Acharya
Responsable de conceptos / redactor	Samarpita Das
Responsable de conceptos / redactor	Sayasi Ghosh
SVP	Vijay Jacob Parakkal
Managing Partner	Vijay Jacob Parakkal
AVP	Tania Sinha
CSD	Tania Sinha
AVP	Surojit Sen
CSD - Digital	Surojit Sen
Client Servicing	Kusumanjan Banerjee
Client Services Manager	Soumyajit Banerjee
Account Director – Digital	Soham Sengupta
Production House	For Films
Directed by	Aditya Vikram Sengupta
D.O.P	Satyajit Pande
Editor	Subhajit Singha
Music	Subhagata Singha
Sound Design	Hindole Chakraborty
Sound Mix and Design	Hindole Chakraborty
Colourist	Debojyoti Ghosh
Make-up	Nilimesh Jana
Executive Producer	Subham Bhattacharya
Productor ejecutivo	Jonaki Bhattacharya
Director de producción	T. K Sengupta
Production Assistant	Shayak Roy
Assistant Director	Trisha Nandi
2nd Assistant Director	Nilanjan Chakraborty
3rd Assistant Director	Soham Dey
Costume	Jonaki Bhattacharya
Styling	Jonaki Bhattacharya
Production Design	Jonaki Bhattacharya
Costume	Rituparna Konar
Art Assistant	Rituparna Konar
D.O.P Assistant	Jeethu Joseph
Shalu K Thomas	Jeethu Joseph
Focus Puller	K. Banu Chandar