| Título | Imagine |
| Brief | 4.2 million children are currently living in poverty in the UK. We had to bring this awful reality to life and get the public behind the amazing work Child Poverty Action Group is doing to tackle it.A child’s imagination is powerful – but it can be heart-breaking. Inspired by the true story of a boy packing an empty lunchbox so his friends wouldn’t know his parents couldn’t afford food, we created a campaign harnessing the power of a child’s imagination, even when it shouldn’t be needed. This heart-wrenching film paints fantastical pictures before a seemingly wonderous feast is punctured by the bleak reality of poverty.The film has been seen by 5.2 million people and has been shared by Members of Parliament. Social listening showed an immediate surge in online conversation around Child Poverty Action Group and was celebrated by children’s charities across the world, from Save the Children to US-based Charity, Every Meal, for ‘putting this crucial issue back at the top of the agenda. |
| Agencia | Creature London |
| Campaña | Imagine |
| Anunciante | Child Poverty Action Group |
| Marca | Child Poverty Action Group |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión y Cine |
| Productora | Smuggler |
| Responsable de la creación | ..n Mi.....on Sólo para suscriptores |
| Responsable de la creación | ..u Ou.....te Sólo para suscriptores |
| Responsable de la creación | N..l N...ol Sólo para suscriptores |
| Senior Creative | ..g E..n Sólo para suscriptores |
| Head of Design | ..m G...n Sólo para suscriptores |
| Chief Strategy Officer | A...ew G...on Sólo para suscriptores |
| Strategy Director | F...a J..l Sólo para suscriptores |
| Chief Client Officer | H....ha K....ha Sólo para suscriptores |
| Business Director | E..a F...ch Sólo para suscriptores |
| Head of Integrated Production | K....ie G...an Sólo para suscriptores |
| Productor | N..o B...ne Sólo para suscriptores |
| Realizador | A..m B..g Sólo para suscriptores |
| Productor | ..n C...er Sólo para suscriptores |
| Director de producción | Chr......lle S...e Sólo para suscriptores |
| Director de fotografía | ..m M....ce J...s Sólo para suscriptores |
| Director de fotografía | J...s Sólo para suscriptores |
| Jefe de decorados | C...s O..y Sólo para suscriptores |
| SFX | M....ne S..p Sólo para suscriptores |
| Food Stylist | E...ne N..n Sólo para suscriptores |
| Wardrobe Stylist | S...na W..g Sólo para suscriptores |
| Lighting | P....ux Sólo para suscriptores |
| Cámara (persona) | A..i R...al Sólo para suscriptores |
| Productor ejecutivo | D....ah Wh.....ld Sólo para suscriptores |
| Sound Engineer | J..h Ca....ll Sólo para suscriptores |
| Music Producer | A...n Wi....ms Sólo para suscriptores |
| Chief Executive Officer (CEO) | A...on G....am Sólo para suscriptores |
| Chief Executive Officer (CEO) | ..n Cul......ute Sólo para suscriptores |
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