| Título | NXT LVL |
| Agencia |
FCB Canada
|
| Campaña |
NXT LVL
|
| Anunciante |
BMO
|
| Marca |
BMO
|
| Posted | Noviembre 2022 |
| Sector Empresarial | Banca, finanzas, legislación y seguros
|
| Sinopsis | BMO needed to connect with a generation of potential customers that actively ignores them – gamers. This target is notoriously unreceptive to banks, so showing up authentically was essential. To connect with skeptical and savvy gamers, BMO launched a first-of-its-kind communications platform on the world's number one streaming platform: Twitch. With content that intersected both gaming culture and personal finances, and answering questions and sharing tips on topics like monetizing gaming, homeownership, and budgeting, BMO's NXT LVL helped gamers level up in gaming and finances.By launching a first-of-its-kind communication platform on Twitch, with content that intersects gaming culture and personal finances, BMO changed the gaming community's opinion of what a bank can be and reimagined where and how consumers engage with a bank. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. |
| Problema | The Bank of Montreal (BMO) is a Canadian multinational investment bank and financial services company. |
| Medio |
Interactivo
|
| Responsable de la creación |
Nancy Crimi-Lamanna
|
| Director ejecutivo de creación |
Andrew MacPhee
|
| Director ejecutivo de creación |
Jeremiah McNama
|
| Director artístico |
Hussein Rumaithi
|
| Responsable de conceptos / redactor |
Patrick Gravel
|
| General Manager |
Tracy Little
|
| Group Account Director |
Jessica Lax
|
| Integrated Production Director |
Maia Spetter
|
| Managing Director |
Tim Welsh
|
| Chief Strategy Officer |
Shelley Brown
|
| Strategy Director |
Stephanie Gyles
|
| UX |
Lara Goldsmith
|
| Broadcast Producer |
Tania Overholt
|
| Productora |
Unified Content
|
| Productor ejecutivo |
Michi Lepik-Stahl
|
| Realizador |
Tom Feiler
|
| Director de fotografía |
TJ Derry
|
| Director de fotografía |
Adam Madrzyk
|
| Montador |
Peter Miller
|
| Director creativo |
Mike Kotevitch
|
| Responsable de conceptos / redactor |
Caleb McMullen
|
| Director de cuentas |
Hailey Scott
|
| Content Strategy |
Daisy Qin
|