Diesel - "SIDE:BIZ"

Publicis Italy

Publicis Italy Milan, Italia

Premios

18945

Marca: Diesel
País: Italia

Anunciante: Diesel

Título	SIDE:BIZ
Agencia	Publicis Italy
Campaña	BE A FOLLOWER
Anunciante	Diesel
Marca	Diesel
Fecha de primera difusión/publicación	2019 / 2
Sector Empresarial	Ropa, moda y calzado
Filosofía	IS DIESEL UNLEASHING SOCIAL MEDIA’S REAL INFLUENCERS? With an ironic flip, Diesel empowers the internet’s followers and fans with SIDE:BIZ As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media’s followers with the benefits and rewards one might expect to be exclusive to influencers. And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ. SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed. To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences. SIDE:BIZ will be available in Europe from February 15, in North America from February 18, in Japan from February 22, and it will be launching in China in March. With SIDE:BIZ, and the entire Spring/Summer ‘19 campaign, Diesel doesn’t just aim to show the world that life is easier as a follower. It also lauds the fact that followers are the social users that matter the most.
Medio	Interactivo
Mercado	Estados Unidos, China, Japón
CEO Publicis Italia & Global CCO Publicis WW	Bruno Bertelli
CCO	Cristiana Boccassini
Director creativo	Thiago Cruz
Creative Director	Mihnea Gheorghiu
Creative Supervisor	Costanza Rossi
Digital Creative Director	Sandra Bold
Creative Director and Head of Social Media	Marco Viganò
Director creativo adjunto	Vinicius Dalvi
Director creativo adjunto	Eddy Guimaraes
Responsable de conceptos / redactor	James Andrews
Director artístico	Cecilia Moro
Director artístico	Alice Teruzzi
Responsable de conceptos / redactor	Francesca Ferracini
Director artístico	Alex Eftimie
Responsable de conceptos / redactor	Anton M. Kuerschner
Client Service Director	Eleni Charakleia
Director de Cuentas Digital	Ilaria Castiglioni
Account Director	Filippo D’Andrea
Planificador estratégico	Monica Radulescu
Head of Social Client Services & Strategy	Stefano Perazzo
Social Media Manager	Doina Tatu
Social Media Manager	Filippo Festuccia
Creative development & photography	Toilet Paper
Productora	Collateral - The Storytellers
Postproducción	Martin&Rainone
Stylist	Marc Goehring