Kia - "The World’s First Storytelling Machine"

David&Goliath

David&Goliath El Segundo, Estados Unidos

23079

Marca: Kia
País: Estados Unidos

Anunciante: Kia Motors

Título	The World’s First Storytelling Machine
Agencia	David&Goliath
Campaña	The World’s First Storytelling Machine
Anunciante	Kia Motors
Marca	Kia
Fecha de primera difusión/publicación	2020 / 12
Sector Empresarial	Automotor
Sinopsis	The world is full of stories just waiting to happen. As we approach the New Year, new beginnings bring with it the opportunity to discover fresh, unique stories, on the road or off. You just need the right tool to find them. In the latest creative campaign for Kia Motors by David&Goliath, Kia introduces the all-new 2021 Sorento, a rugged, mid-size SUV that’s much more than just an SUV, it’s the world’s first storytelling machine. A powerful, highly sophisticated tool that helps people discover the stories that are out there, in an era where stories are the ultimate currency. “To say it’s been quite a year is an understatement. With 2020 in our rear view, the New Year is like a blank page waiting for stories to be written. And the completely redesigned Sorento offers the kind of utility and power that can take you to those faraway places to uncover the majesty and unexpected beauty around us and fill the pages with stories yet to be imagined,” said David Angelo, founder and creative chairman of David&Golaith. “It’s a New Year and now, more than ever, we need new, positive, hopeful stories to experience and share, and the possibilities are endless.” The creative campaign is part of Kia’s multi-faceted New Year’s Celebration which began in early December when the all-new Sorento road tripped west to east to deliver the “2021” numerals to Time Square, capturing inspirational stories along the way with National Geographic. The hero spot of the campaign titled “The World’s First Storytelling Machine,” takes the Sorento on a story-generating odyssey: a man in a suit walking along a dusty road carrying a birdcage. A crash-landed astronaut in the middle of nowhere. Someone playing pinball in a dark alley. Or a disco ball sparkling in a forest. Evocative, sensory beats that conjure up a storytelling universe ready to be explored. It ends with the voice-over line: “We didn’t just build another SUV, we built the World’s First Storytelling Machine.” In the second spot titled “Front Row,” a woman takes her new Turbo-Hybrid Sorento (a first for Kia) up to a dramatic mountain outlook where she finds a set of theater seats that have been mysteriously set up to offer an unparalleled view of the canyon below, as well as a stellar display in the night sky. Both “The World’s First Storytelling Machine” and “Front Row” will air during Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021 on ABC beginning at 8 p.m. EST. In addition to the broadcast campaign, as well as social and digital elements, the Sorento will be featured on digital billboards on the north façade of One Times Square, the building that launched the annual New Year’s Eve Ball Drop tradition in 1907. Sorento’s digital billboards will be on display through January.
Medio	Web Film
Duración	40 seconds
Efectos especiales	Method
Founder	David Angelo
Creative Chairman	David Angelo
President	Yumi Prentice
Director ejecutivo de creación	Mark Koelfgen
Responsable de conceptos / redactor	Mark Koelfgen
Director del grupo de creación	Frauke Tiemann
Director artístico	Frauke Tiemann
Director del grupo de creación	John O'Hea
Director artístico	John O'Hea
Director del grupo de creación	Steve Clarke
Responsable de conceptos / redactor	Steve Clarke
Director creativo adjunto	Chris Mead
Responsable de conceptos / redactor	Chris Mead
Director creativo adjunto	Kris Wong
Director artístico	Kris Wong
Director creativo adjunto	Ben Sweitzer
Director artístico	Ben Sweitzer
Managing Director	Paul Albanese
Broadcast Production	Paul Albanese
Senior Producer	Rob Sondik
Managing Director, Integrated Production	Peter Bassett
Technology	Peter Bassett
Executive Digital Producer	Justine Kleeman
Productor digital	Genevieve Shah
Associate Digital Producer	Jessica Sosa
Sr. Print Producer	Elisa Atwood
Sr. Art Producer	Andrea Rosenfeld
Associate Director of Project Management	Genie Lara
Senior Project Manager	Mike Antonellis
Managing Director	Lisa Tanner
Director de cuentas	Aleks Rzeznik
Management Supervisor	Annelise Lorenzo
Ejecutivo de cuentas	Quin Chadwick
Director de cuentas	Sarah Masket
Técnico Digital	Sarah Masket
Ejecutivo de cuentas	Quinn Rufener
Técnico Digital	Quinn Rufener
Assistant Account Executive	Britney Bencomo
Técnico Digital	Britney Bencomo
Chief Strategy Officer	Laura Forman
Associate Comms Director	Natalie Gomez
Jr. Comms Planner	Hailey Kim
Sr. Strategist	Jasmine Spraglin
Jr. Strategist	Beka Tesfaye
Realizador	Natasha Royzina
Business Affairs	Natasha Royzina
Freelance Senior Business Affairs Manager	Camara Price
Product Information Manager	Mark McNaul
Diseño digital	Meagan Steinkamp
Diseño digital	Corey Siegel
Developer	Mariano Echegoyen
Developer	Junior Developer
Productora	Morton Jankel Zander (MJZ)
Productora	Oricom Inc.
Realizador	Henry Hobson
President	David Zander
Productor ejecutivo	David Zander
Productor ejecutivo	Kate Leahy
Productor delegado	Laurie Boccaccio
Director de fotografía	Alwin Kuchler
1st AD	Liz Tan
Jefe de decorados	Chris Gorak
Costume Designer	Daniel Orlandi
Montaje	Spinach LA
Montador	Adam Bright
Assistant Editor	HJ Chong
Productor ejecutivo	Jonathan Carpio
Productor de la productora	Patricia Gushikuma
Productor ejecutivo	Michelle Machado
Senior Producer	Pip Malone
VFX Supervisor	Ben Walsh
Execuitve Creative Director	Ben Walsh
Coordinator	Laura Duncan
CG Supervisor	Pouyan Navid
Lead Flame Artist	Ian Holland
Colorization	Company 3 NY
Producción musical	Barking Owl
Empresa de creación sonora	Barking Owl
Audio Post Studio	Eleven
Productora	Spinach LA
DP	Juan-Pablo Digenio
PA	Noah Smith