Danish Rheumatism Association - "The Pain Choir"

&Co. / NoA

&Co. / NoA København K, Dinamarca

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Marca: Danish Rheumatism Association
País: Dinamarca

Anunciante: Danish Rheumatism Association

Título	The Pain Choir
Brief	Do you “OUCH” when bending down to tie your shoes? Not to mention the “AARGH” when getting up again? Or do you “OOOF” when opening the jam jar and “HMMF” when donning the socks in the morning? Risks are that you suffer from arthritis and are part of the world’s largest choir. The Pain Choir. It’s high time we recognise the groans and sighs as signs – our bodies are speaking, and if we fail to listen and respond soon enough, the damages will only get worse and worse, eventually reaching a point where no treatment can rectify. We turned the everyday signs of arthritis into a symphonic act, revealing the ubiquity – and absurdity – of the disease and the struggles it creates.
Agencia	&Co. / NoA
Campaña	The Pain Choir
Anunciante	Danish Rheumatism Association
Marca	Danish Rheumatism Association
Fecha de primera difusión/publicación	2023 / 9
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	The Danish Rheumatism Association is a Danish patient association founded in 1936 with the vision to ensure a better life for the more than 700,000 people with pain in their joints, back and muscles.
Medio	Televisión y Cine
Director creativo	Claus Collstrup
Director artístico	Martin Storgaard
Director de cuentas	Morten Fabricius
Planificador estratégico	Helle Julin
Media Strategist	Morten Saxnæs
Media Strategist	Nynne Sille Hansen
Productor de la agencia	Kristina Karlsson
Realizador	Tore Frandsen
Productor ejecutivo	Sara Samsøe
Postproducción	Gareth Warland
Director de fotografía	Jasper Spanning
Montador	Rasmus Nyholm Schmidt
Empresa de creación sonora	Kevin Koch
Empresa de creación sonora	Anne Gry Skovdal
Música	Lasse Martinussen
Grade	Sofie Borup
Responsable de conceptos / redactor	Mathias Trads
Responsable de cuentas de agencia	Nynne Seifert
Diseñador gráfico	Malene Therkelsen
Productor	Melanie Frydshou